According to Marshall McLuhan, the answer to this question is YES. — Marshall McLuhan theorized technological determinism, a theory that states that technology changes our society and shapes our culture. Every historical era of the social system is related to the communication medium of that time. McLuhan categorized technological determinism into three groups: the tribal paradigm, print paradigm, and electronic paradigm:

Learn how you can improve the way you send messages and engage with your audience. — Have you ever wondered why some messages stick in our heads for a long time while others do not? I have, especially when I am talking to my husband, and I feel that he will probably forget most of what I am saying very quickly. …

How the two-step flow theory applies in today’s world. — The two-step flow is a theory first written by Lazarsfeld in 1940 and then later popularized by Elihu Katz. Elihu Katz reviewed several studies, including Lazarsfeld’s work, and concluded that all the studies showed that opinion leaders influenced individuals. The two-step flow theory is a process where a few people…

A quick view of the Hypodermic Needle Theory and its application in today’s world — The Hypodermic Needle Theory, or the Magic Bullet Theory, is a theory conceptualized in the 1920s by Harold Lasswell. The name bullet or needle is used because the idea refers to the mass media as a powerful gun or syringe that shoots (or injects) messages into the audience’s head. This…

The question to get or not get the COVID-19 vaccine is getting closer to many. However, the effectiveness of the vaccine is still unclear. We have all heard the advice to not talk about sex, politics, and religion at the dinner table. We learn to grow up avoiding topics that…

“This is a crisis,” said Justin Van Fleet, Executive Director of the Global Business Coalition for Education. Out of the many problems the United Nations (UN) fights every day, one of them is education. …

The Life of Prathibha Prathibha is a teacher in India with a mission to help the children in a village located deep in the Nilgiri Biosphere Reserve. …

The Impact of the Evolution of Social Communication on International Non-governmental Organizations A Brief History of Social Communication The paradigm of diffusion of innovations by Rogers and the participatory paradigm by Freire are the two competing paradigms that have laid the framework for how communication has evolved today. The post-development…